Why Choose Bluserena Resorts and Hotels

Over 30 years of fulfilled promises between hospitality and innovation

We’re proud to be recognised as an example of excellence in Italian hospitality. Our 12 elegant hotels and resorts look over sandy beaches and breathtaking panoramas on the beautiful coasts of Sardinia, Puglia, Sicily, Calabria, and Abruzzo.
However, Bluserena isn’t only by the sea–we also have a Piedmont location in the beautiful Vialattea ski area.

We tailor our properties to every guest, and our passion for innovation is evident in how we continuously improve them, as indicated by our 2023 and 2024 renovations. We also consistently strive to make our hotels and resorts greener and more sustainable. Thanks to our photovoltaic systems, a significant portion of energy consumed comes from clean sources.

2024 Newa
A Brand-new design!

The Bluserena properties renovated in 2023 feature a new contemporary look–some will even be further improved in 2024. Local materials meet a modern design to transform our rooms into refined welcoming spaces.


Sandy beaches
and splendid pools

Experience moments of relaxation, sports, and fun on our private sandy beaches, easily reachable from Bluserena hotels and resorts, where we assign an umbrella to each family. We also have large swimming pools surrounded by solariums that are perfect for enjoying the sun in comfort and smaller pools for our younger guests.



Our entertainment team on hand morning through evening, organising activities, sports, and games that are fun for all ages. The excitement continues in the evening with spectacular performances under the stars.



At our main restaurants, enjoy delicious buffets and show cooking that couples tradition with innovation. Alternatively, our themed restaurants offer gourmet dishes and grilled meats. Bluserena resorts and hotels are known for leaving no stone unturned, from attention to food intolerances to packed lunches to our Baby kitchen to the Sea Box for those who want to eat under their beach umbrella.


A World of services
for children and kids

We put well-being of our young guests front and centre with spaces, activities, games, and clubs for every age group. We want the holiday to be synonymous with fun for the little ones and relaxation for their parents. Bluserena hotels and resorts are the first in Italy to have earned the « CHILD-FRIENDLY HOLIDAY » seal of quality, recognized by the National Federation of Paediatricians Cipe – Sispe – Sinspe.


Rooms and formulas
suitable for you

Whether a Suite or a Classic room, we guarantee attention to detail and comfort in every inch of our rooms. We furnish all with a cosy, contemporary style so that the whole family has a pleasant stay. Dog Rooms and our Coccinella Baby Care service are available on request.

Sports and Fitness

Bluserena believes that sports are synonymous with well-being and we realize this through a wide range of fitness and sports activities: from classic sports to fashionable ones, from fields to spacious well-equipped fitness areas, from group classes to individual lessons and weekly tournaments and challenges. Bluserena SeaSport water activities include group and individual sailing and windsurfing lessons. At Is Serenas Badesi Resort in Sardinia, you can also immerse yourself in the diving world thanks to our affiliated centre!


A holiday dedicated to your wellbeing

Treat yourself to a relaxing respite in our splendid wellness centres. The 3,500-square-metre Ethra Thalasso SPA at Kalidria Hotel & Thalasso SPA features seawater pools, thalassotherapy treatments, wellness rituals, and an open-air wellness oasis. Is Serenas Badesi Resort’s BluSPA, you can soak in an ice waterfall and experience emotional showers, a stimulating Scottish shower, and relax in the « Halos » salt room. Our Bluwellness offers facial and body treatments; relaxation, sports, and holistic massages; and wellness paths. In addition, you can reach Puglia’s Torre Canne Spa from our GranSerena Hotel.


Bluserena has always been
synonymous with quality

Our quality control and safety protocols include quality supervision teams that conduct over 7,500 inspections and 3,000 instrumental surveys annually to monitor our properties’ quality, safety, and hygiene. Our ongoing commitment lets us promise high standards and a safe, pleasant environment for all of our guests.


Top Italian

Our properties are recognised as models of the best Italian hospitality. Not only are they spacious and well-maintained, but their wide range of services has something for everyone. But the true soul of every holiday is our exceptional entertainment, which promises fun and thrills for all ages!

Ethra reserve: in the heart
of a natural paradise

Ethra Reserve in Puglia is a unique destination nestled in the green of the Stornara Nature Reserve, a protected nature area overlooking a long, wild private beach. This naturalistic oasis is home to Kalidria Hotel & Thalasso SPA, Alborèa Ecolodge Resort, Calanè Resort, and Valentino Resort, properties exemplify the best of the extraordinary landscape. All include access to the Ethra Thalasso SPA.

Ethra Reserve