Why Choose Bluserena Resorts and Hotels

For 30 years, we've been creating unforgettable holidays, delivering on our promise through exceptional hospitality in every meticulous interaction.

We take immense pride in being recognised as a beacon of excellence in Italian hospitality. Our 12 exquisite hotels and resorts, nestled along the stunning coastlines of Sardinia, Puglia, Sicily, Calabria, and Abruzzo, offer breathtaking views of sandy beaches and scenic panoramas. Our hotel in the heart of the Alps, located in Piedmont’s picturesque Vialattea ski area, brings a fresh, alpine experience.

Each of our properties has been thoughtfully considered to meet the unique needs of our guests, and our commitment to constant enhancement can be seen in the extensive renovations undertaken across our portfolio in 2023 and 2024.

Sustainability is at the core of our operations, demonstrating our dedication to safeguarding our destinations and the world beyond them. Through our photovoltaic systems, a substantial portion of our energy consumption is derived from clean sources, underscoring our commitment to planetary stewardship.

2024 News
A Brand-new design!

In 2023, we transformed our properties with a contemporary look, blending local materials with modern design to create refined, welcoming spaces. Our commitment to excellence continues, with additional enhancements across our portfolio set for completion in 2024.


Sandy beaches
and inviting pools

Immerse yourself in relaxation, sports, and fun on our exclusive private sandy beaches, just steps away from our hotels and resorts. Every family enjoys their own dedicated umbrella to create a personalised beach experience. Our expansive swimming pools, surrounded by inviting solariums, provide the perfect setting to bask in the sun, while our smaller pools offer safe and delightful fun for our younger guests.



From dawn to dusk, our entertainment team choreographs a diverse array of activities, sports, and games for all ages. As the sun sets, the excitement reaches new heights with spectacular performances under the stars, creating unforgettable evenings for our guests.



Indulge in an extraordinary dining experience at our main restaurants, where sumptuous buffets and captivating show cooking blend traditional cuisine with culinary innovation. For a unique taste adventure, our themed restaurants present gourmet dishes and expertly grilled meats. At Bluserena resorts and hotels, no detail is overlooked—from accommodating food intolerances and providing packed lunches to our Baby Kitchen and Sea Boxes, perfect for enjoying a meal under your beach umbrella.


A World of services
for children and kids

The well-being of our young guests is at the heart of everything we do. You’ll find dedicated spaces, activities, games, and clubs tailored to every age group, ensuring endless fun for children and time-out for parents. We proudly stand as the first in Italy to receive the prestigious “CHILD-FRIENDLY HOLIDAY” seal of quality, awarded by the National Federation of Paediatricians Cipe – Sispe – Sinspe. This recognition underscores our enduring commitment to creating holidays of a lifetime.


Rooms and suites
desinged around you

Whether you opt for a Suite or a Classic room, every inch of our rooms and suites exudes meticulous attention to detail and comfort. Each space is thoughtfully designed in a cosy, contemporary style to guarantee a happy, effortless stay for the entire family. For added ease, we offer Dog Rooms and our Coccinella Baby Care service upon request, meaning every member of the family is welcome and cared for.


Sports and Fitness

At Bluserena, we believe that sports are the cornerstone of well-being. Our diverse range of fitness and sports activities caters to all tastes, from traditional sports to the latest trends. Whether on the field, in our spacious and well-equipped fitness areas, through group classes, individual lessons, or engaging in weekly tournaments and challenges, we make sure there’s something to keep everyone active. Bluserena SeaSport offers thrilling water activities, including group and individual sailing and windsurfing lessons. Dive into an underwater adventure at Is Serenas Badesi Resort in Sardinia with our affiliated diving centre, opening up a whole new world of exploration.


A holiday dedicated to your wellbeing

Indulge in a rejuvenating escape at our luxurious wellness centres. The expansive 3,500-square-metre Ethra Thalasso SPA at Kalidria Hotel & Thalasso SPA features seawater pools, thalassotherapy treatments, wellness rituals, and an open-air wellness oasis. At Is Serenas Badesi Resort’s BluSPA, immerse yourself in the elements with an ice waterfall, therapy showers, a revitalizing Scottish shower, and the serene “Halos” salt room. Our Bluwellness offers a vast range of facial and body treatments, relaxation, sports, and holistic massages, as well as bespoke wellness journeys. Guests can also access Puglia’s renowned Torre Canne Spa from our GranSerena Hotel, ensuring a complete wellness experience.


Bluserena: a synonym for quality

Our rigorous quality control and safety protocols are overseen by dedicated supervision teams who conduct over 7,500 inspections and 3,000 instrumental surveys annually to ensure the highest standards of quality, safety, and hygiene across our properties. This unwavering commitment guarantees a safe and enjoyable environment for all our guests.


Italian hospitality prevails

Our properties stand as paragons of Italian hospitality, celebrated for their authenticity, spaciousness, and thoughtful experiences. With a huge array of activities and services that cater to every guest, there’s truly something for everyone. And at the heart of it all our uplifting entertainment brings everyone together for unbridled fun and excitement for all ages.

Ethra Reserve: in the heart
of a nature

Alive with epic experiences, set within the beautifully restorative reserve of Stornara in Puglia, Southern Italy, Ethra is immersed in a protected area overlooking a long, wild private beach. It is home to Kalidria Hotel & Thalasso SPA, Alborèa Ecolodge Resort, Calanè Resort, and Valentino Resort – four distinctive, spectacularly entertaining and immersive properties, each one with access to the Ethra Thalasso SPA.


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