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Our new, contemporary look couples a modern, nature-inspired design with regional traditions.


For 30 years, we’ve been synonymous with quality holidays, top-notch hospitality, beautiful beaches, unique destinations, unforgettable moments, and fun for the whole family. We’re still us, although you’ll notice we’ve changed a bit. Starting with our logo–the unmistakable B evokes both the waves of the sea and the curves of the ski slopes.

Our new rooms feature a contemporary design with a Mediterranean touch, inspired by nature and local traditions. We’ve meticulously crafted every detail across all our spaces, to ensure a perfect belond of form, functionality, and comfort. The environment is refined with elegant, bright, modern furnishings. From summer 2024, some resorts will have more spacious rooms, such as Suites.

The restyling of Sansicario Majestic Hotel in Piedmont

Hotel Sansicario Majestic’s warm and welcoming new look makes everyone feel at home. The 2023 renovation has added a new elegance where the warmth of the alpine ambience meets a comfortable, modern design.


Calaserena Resort in Sardegna has a new look

A bright, spacious lobby greets the guests of Calaserena Resort, where warm shades of wood and sand enhance the natural, refined style. Even the decor of the restaurants and bars, renovated in 2023, is consistent with the surroundings. From summer 2024, the brand new 32- to 35-square-metre Suites and fully renovated rooms will have a comfortable sleeping area and living space. In addition, the resort will open a new restaurant, fitness area, and SPA.


An All-Inclusive Formula at IS Serenas Badesi Resort in Sardinia

Is Serenas Badesi Resort invites you to realise the holiday you’ve always dreamed of, among the crystal-clear sea, unspoiled nature, and Bluserena’s warm hospitality. Starting this summer, all guests get the new Full All-Inclusive Formula: unlimited drinks, cocktails, and snacks at all bars, except for a limited selection of premium products. In addition, we have spaces and services just for our Prestige room guests, including a private pool with a bar, a new table-service restaurant, and a dedicated check-in area in the lobby.


A revamped design at Serena Majestic Hotel Residence in Abruzzo

Immerse yourself in a captivating play of sea-inspired colours and shapes, an elegant style that characterises the newly redesigned spaces of our historic Serena Majestic Hotel Residence, Bluserena’s first hotel. From summer 2024, the property will have a completely new look. We have remodelled all the spaces, including the rooms, which in some cases also have renovated bathrooms, for unparalleled comfort.


New style at GranSerena Hotel in Puglia

The delicate sand and white hues of the fully renovated GranSerena Hotel are enhanced by natural elements that evoke the Mediterranean scrub and Pugliese atmosphere. The brand-new spacious Suites, some with a sea view, and the new Thermal Park will be ready in summer 2024.


Tradition and modernity at Serenusa Resort in Sicilia

Sicily’s typical dance between tradition and modernity is evident in Serenusa Resort’s redesign. A modern, lively style prevails in the lobby, rooms, and bars, while the restaurants feature the shapes and colours of traditional Sicilian craftsmanship.


A renewed elegance at Serenè Resort in Calabria

The elegant, comfortable atmosphere of Serenè Resort combines a modern design with warm shades inspired by Calabria’s golden sand beaches. The lobby, main restaurant, bar, and rooms (bathrooms included) have been fully remodelled.


A remodelled Torreserena Resort in Puglia

Mingling white, blue, and soft earthy hues, the decor of Torreserena Resort draws inspiration from the local shoreline. The design of the modern and comfortable rooms, restaurants, lobby, and bars is a tribute to authentic Pugliese style.


A new look, a new story

We’ve made a lot of memories over the last 40 years.

Every guest leaves here with memories permanently etched into their heart. That’s why those who choose us don’t just visit us once–they return every year, and not only during their vacation time. The most beautiful holiday is the one you can’t wait to relive and make more memories.

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